The Group Product Manager combines creative thinking, analytics and a deep market understanding to develop and manage innovative consumer products for a globally recognized health & wellness brand.
This position is a hybrid role and should be local to the Metro Detroit area as onsite work is required with some flexibility to work from home.
ESSENTIAL FUNCTIONS AND OTHER DUTIES
- Manage the product development process from concept through successful launch by working closely with industrial and graphic designers, engineering, sales, finance, operations, overseas manufacturing, and other product development team members.
- Develop product strategies and roadmaps. Specifically, identify the function, feature set and desired look of a product with a focus on products that stand out in marketplace and resonate with the customer.
- Develop and manage products and programs across all trade channels, including mass retail and online.
- Develop and maintain competitive studies of relevant products and categories, as well as analytical capabilities utilizing syndicated market performance data such as retail POS, NPD, Nielsen, etc.
- Seek out and apply knowledge of new trends and innovation to identify not only new products but also opportunities within packaging, merchandising and other communication vehicles.
- Monitor category performance to ensure sales volume and profit goals are met.
- Work hand in hand with the sales organization to prepare and deliver presentations to key customers as the product matter expert.
- Daily communication with partner factories in Asia.
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