Senior Plastics Product Manager

GENERAL SUMMARY:

The Senior Plastics Product Manager is responsible for the Debit and Credit Card product lines for both Consumer and Commercial lines of business including originations, lifecycle management, and engagement strategy. This role will effectively manage all plastics vendor management relationships.  Primary responsibilities include competitive analysis, go to market strategy, pricing governance, and improving operational efficiencies and member experience. The Senior Plastics Manager will ensure the right product fit for the desired target market.  This role will interact with Finance, Marketing, Business Banking, Consumer Banking, Digital Banking, IT, and Operations.

QUALIFICATIONS:

Minimum Education & Experience Requirements:

• Bachelor’s degree in Business Administration, Finance, Accounting, Marketing or a related field
• Five (5) years of product management

OR

• Master’s degree in Business Administration, Business Analytics, Economics, Finance, Marketing, or a related field
• Two (2) years of relevant Product Management experience

Minimum Knowledge & Skill Requirements:

·         Knowledge of retail banking including marketing, origination, products, current industry trends and product related risk

·         Highly developed research and analytical skills

·         Ability to work well under tight deadlines in fast-paced, team-oriented environment

·         Ability to work in a matrix environment, requiring effective influence on decision makers at all levels, input from different departments, lines of business, and external service providers

·         Ability to prioritize effectively and identify activities most important in driving business results

·         Data extraction and analysis

·         Product portfolio management and lifecycle strategy

·         Full funnel marketing strategy

·         Regulatory changes and business impacts

•   Comfort level with developing and presenting to Senior Leadership

COMPETENCIES:

• Business Acumen
• Creativity
• Dealing with Ambiguity
• Decision Quality
• Functional/Technical Skills
• Interpersonal Savvy
• Written Communications
• Negotiation Skills
• Storytelling and Influence

WORKING CONDITIONS/ENVIRONMENT:

Typical office environment.  May require the employee to sit at a desk or workstation for extended periods of time.  Infrequent lifting of up to 20 lbs. may be required.

OTHER REQUIREMENTS:

Must comply with all aspects of the Bank Secrecy Act.

MAJOR ACCOUNTABILITIES AND TASKS:

1. Develop, execute, and manage full product management system for plastic products including, but not limited to, competitive analysis, pricing strategy, target market refinement, go-to market campaign development, performance analysis, operational improvement, and member experience
2. Partner with key stakeholders across the organization to increase awareness, drive adoption, increase usage for plastic products
3. Develop year-long go-to market strategies and campaign calendars in partnership with Marketing for each product complete with target selection criteria, offer determination, channel optimization, budget, and expected ROI
4. Perform routinized analysis and develop dashboard reporting of campaigns and product performance to be shared with various audiences on monthly, quarterly, and annualized basis
5. Create product roadmaps to highlight product enhancements, operational efficiencies, member experience improvements, etc.
6. Challenge the status quo and be a champion of automation and operational improvements as it pertains to plastics
7. Monitor competitive pricing, go-to market strategy, offers, and experience
8. Effectively manage and re-evaluate third party vendor relationships (such as procesing partner, rewards vendor, card brand)
9.  Re-evaluate full product suite to determine the right products to serve our members needs
10. Complete full journey map of consumer acquisition processes to reduce friction for members and internal stakeholders
11. Serve as Business Lead for cross functional projects as it pertains to product initiatives
12. Collaborate with IT, Consumer Banking, Operations, Training, Marketing, and other stakeholders to develop, assess, test, and launch products and enhancements on time and budget
13. Develop product requirements translating product objectives into detailed requirements for product teams including business use cases, process mapping, and system requirements
14. Collaborate with Finance on campaign and product ROI
15. Conduct member research to understand life stage needs, product awareness/adoption, and market trend analysis
16.  Present product roadmaps, updates, performance, etc. at various committees
17. Partner with compliance, enterprise risk management, internal audit, and other stakeholders to ensure loan products, services, and fees are compliant with all applicable laws and regulations
18.  Provide updated content to training team to ensure current product training materials
19. Develop, update, and maintain appropriate policies and procedures for plastic products
20. Review individual product level metrics to assess originations, balances, delinquencies, charge offs, interest income, etc. to observe trends and make program recommendations
21. Create synergies and economies of scale between debit and credit products
22. Collaborate and align processes with Director, Consumer Products
23. Partner with key stakeholders to re-evaluate future of instant issue with deployment of digital issuance.
24. Other duties as assigned

Equal Opportunity Employer Veterans Disabled

Salary range: $82,623.08 to $108,442.79 annually. Job Grade EX 15. Salary dependent on candidate's experience and qualifications.