DescriptionPosition Overview:
The Product Manager will be responsible for ownership of the Landauer digital customer portal, myLDR. This includes setting strategic direction for the product, defining the scope of quarterly product releases to maximize customer and business value, and driving a successful launch of each release. This role is essential in driving growth for the business. The ideal candidate will have a strong background in product management, and a proven track record of strong performance.Ā
Key Responsibilities:
- Product Ownership: Own all aspects of your product portfolio, including achievement of financial plans ā orders, revenue, margin ā through daily management and problem-solving practices.
- Product Development: Guide and work with Engineering to design solutions and features, while prioritizing those to drive the most return on investment and ensure sustainable success. Collaborate with the other product lines to ensure consistent progress throughout the entire product lifecycle using the Fortive Business System.
- Go-to-Market Strategy:āÆDevelop and implement innovative strategies and plans for launching new products/features, ensuring alignment with business goals. Lead cross-functional teams to achieve successful product launches.Ā
- Sales and Commercial Enablement:āÆEquip the commercial team with tools, resources, and training, including sales presentations, product demos, fact sheets, customer success stories, and competitive battle cards
- Content Creation:āÆSupport the outbound marketing team in producing high-quality marketing materials, such as blog posts, whitepapers, case studies, and videos, to support the GTM strategy.Ā
- Segmentation, Targeting, Positioning, and Messaging: Define clear value propositions and product positioning. Use industry and competitive analysis to target new customer acquisition, expansion with existing customers, and establish solution ROI. Create compelling product messaging that differentiates our products and appeals to target audiences. Translate product enhancements into effective messaging and programs.Ā
- Fortive Business System: Leverage the Fortive Business System tools, such as funnel management, to streamline and standardize best practices across Landauer Sales.Ā
Qualifications:
- Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus.
- 5+ years of relevant work experience with global products.Ā
- Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more.
- Analytical & logical fact-based problem solving.
- Strong communication and presentation abilities to groups, large and small.
- Resourceful, collaborative teammate and possesses an owner mentality.
- Effective at time management and priority setting.
- Can travel domestically and internationally, 25%.