AVP, Product Management

Position Summary

The Assistant Vice President (AVP), Product Management is responsible for the strategic leadership, development, enhancement, and lifecycle management of the Credit Union's consumer products and services. This role drives product strategy, market competitiveness, member experience, growth, profitability, and cross-functional execution across deposit, lending, payment, and digital banking products.

The AVP serves as a key leader in identifying opportunities to improve member value, enhance operational efficiency, increase product adoption, and support the Credit Union's strategic objectives. This position collaborates extensively with Retail Operations, Marketing, Digital Banking, Information Technology, Compliance, Finance, Risk Management, and executive leadership to deliver innovative solutions that meet member needs and achieve business goals.

Essential Duties & Responsibilities

• Develop and execute product strategies aligned with organizational goals and member needs.
• Manage the full product lifecycle, including assessment, planning, implementation, enhancement, and retirement of products and services.
• Conduct market research, competitive analysis, and industry trend evaluations to identify opportunities and risks.
• Recommend new products, services, pricing structures, and enhancements to improve member value and organizational performance.
• Develop and maintain product roadmaps supporting long-term strategic initiatives.
• Oversee consumer deposit, lending, payment, digital banking, and ancillary product portfolios.
• Monitor product performance metrics, including growth, profitability, member adoption, retention, and utilization.
• Analyze member behavior, market trends, and financial performance data to support strategic decision-making.
• Recommend product modifications based on performance results and evolving member expectations.
• Lead enterprise-wide product initiatives from concept through implementation.
• Develop business cases, project plans, implementation timelines, and executive presentations.
• Coordinate cross-functional project teams to ensure successful execution of strategic initiatives.
• Manage project risks, resources, priorities, and stakeholder communications.
• Ensure timely and successful delivery of product launches and enhancements.
• Champion a member-first approach in all product decisions.
• Identify opportunities to improve digital experiences, streamline processes, and enhance service delivery.
• Partner with Marketing and Retail leadership to develop product adoption and growth strategies.
• Evaluate emerging technologies, fintech partnerships, and industry innovations.
• Develop business cases and financial projections supporting strategic investments.
• Monitor key performance indicators, including deposit growth, loan growth, product profitability, member acquisition, and retention.
• Prepare presentations and recommendations for executive leadership and board-level review.
• Manage product budgets and vendor relationships as assigned.
• Ensure products and services comply with applicable regulatory requirements and Credit Union policies.
• Collaborate with Compliance, Legal, Risk Management, and Internal Audit teams throughout the product lifecycle.
• Assess operational, financial, and regulatory risks associated with product initiatives.
• Maintain awareness of industry regulations and emerging compliance requirements.
• Provide leadership, coaching, and development to product management staff.
• Foster a culture of collaboration, innovation, accountability, and continuous improvement.
• Establish performance expectations and support employee growth and succession planning.
• Promote the Credit Union's mission, values, and member service philosophy.

Qualifications & Opportunities

• Bachelor's degree in Business Administration, Finance, Marketing, Economics, Management, or related field required.
• Master's degree (MBA or related discipline) preferred.
• Minimum 7 years of progressive product management, strategic planning, project management, or financial services experience.
• Minimum 3 years of leadership or management experience.
• Experience within a credit union, bank, financial institution, or fintech organization strongly preferred.
• Demonstrated success leading complex, cross-functional projects and strategic initiatives.
• Experience managing consumer financial products, digital banking products, payment solutions, or lending products preferred.
• Strong understanding of credit union and banking products and services.
• Knowledge of consumer banking regulations and compliance requirements.
• Exceptional strategic, analytical, financial, and problem-solving skills.
• Strong project management and organizational abilities.
• Ability to influence and collaborate across multiple business units and executive levels.
• Experience utilizing data analytics to support business recommendations and decision-making.
• Excellent verbal presentation, facilitation, and written communication skills.
• Proficiency with Microsoft Office Suite and business intelligence/reporting tools.
• Typical office environment requiring prolonged periods of computer use, sitting, phone communication, and routine office activities. Ability to perform repetitive hand and keyboard functions.
• Professional office environment requires frequent interaction with employees, management, auditors, regulators, vendors, and business partners. Occasional extended hours may be necessary to meet month-end, year-end, audit, examination, and project deadlines.

Salary

• The minimum and maximum base salary range for this position is $99,185.81 to $158,858.92 in California.
• The target starting base hourly rate is between $99,185.81 to $114,104.41.
• This compensation and benefits information is based on Los Angeles Federal Credit Union's good faith estimate as of the date of publication and may be modified in the future.
• The starting base salary within the range will depend on a variety of factors that may include relevant prior experience and/or education, or skills and expertise.

LAFCU is an Equal Opportunity Employer. We are committed to building an inclusive and diverse workforce.