Web Product Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

Fivetran’s Brand Studio is looking for a Web Product Manager to join our web design team, overseeing our web marketing properties, including www.fivetran.com. Our team creates seamless, high-impact user experiences that help prospective, new, and power users get the most out of Fivetran.

In this role, you'll define and evolve our web product strategy, collaborating closely with design and marketing teams to plan, prioritize, and execute initiatives that drive business growth.

This is a full-time position based out of our Denver, CO or Oakland, CA offices or remotely in the US.

Technologies You’ll Use

Google Analytics, Heap, Knotch, Webflow, Figma

What You’ll Do

• Assist with the planning, prioritization, and execution of web initiatives to support business objectives.
• Use data and research to identify opportunities to enhance Fivetran’s web presence.
• Partner with Demand Generation to optimize website performance across key acquisition channels, with a focus on SEO, CRO, and scalability.
• Implement personalization, A/B testing, and user research to improve user experiences.
• Work with Product and Content Marketing to ensure website content is accurate, engaging, and up to date.
• Collaborate with Marketing and Design to create high-performing site experiences for campaigns, product launches, tests, and evergreen programs.
• Stay ahead of web experience trends and share key insights with the team.

Skills We’re Looking For

• Exceptional communication and collaboration skills, with the ability to align cross-functional teams.
• Strong attention to detail and a process-driven mindset, ensuring smooth execution of web initiatives.
• Solid project management and organizational abilities, with experience managing multiple high-velocity projects.
• Experience with Webflow (or similar CMS platforms) is a plus.
• A user-first, data-driven approach to optimizing web experiences.
• Proficiency in web analytics and the ability to translate insights into actionable strategies.
• Knowledge of audience segmentation, A/B testing, multivariate testing, and other optimization methodologies.
• Ability to adapt quickly to new challenges, shifting priorities, and evolving business needs.
• An inclusive mindset with the ability to synthesize diverse perspectives into a cohesive strategy.

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