Vice President, Product Owner — Campaign Orchestration (Card Marketing Transformation)

Help reshape how marketing campaigns move from strategy to activation at scale. In this role, you will lead workflow product delivery that improves speed, consistency, and control across one of the largest marketing execution environments.

As a Vice President Campaign Orchestration Owner in the Card Marketing Transformation team, you drive day to day product ownership of workflow capabilities that modernize planning, approvals, activation readiness, and measurement. You lead discovery, turn ambiguity into clear requirements, and partner with marketing, technology, design, data, and control functions to deliver iterative improvements. You build governance and guardrails directly into workflows so we can move faster while improving reliability and auditability.

Job responsibilities 

• Own product delivery for campaign orchestration capabilities by translating target state objectives into a sequenced roadmap and measurable quarterly outcomes
• Define clear problem statements, opportunity sizing, baseline performance, and success measures such as cycle time, rework, service level adherence, adoption, and approval latency
• Lead discovery with marketers, channel execution, and operations teams to identify friction across handoffs, approvals, data readiness, and activation dependencies
• Translate needs into platform requirements and maintain a prioritized backlog of epics, user stories, and acceptance criteria
• Ensure work is consistently ready for design and engineering by driving clarity on scope, data needs, and definition of done
• Partner with technology to design and deliver workflow solutions including states, routing logic, validations, exception handling, integrations, and evidence capture
• Drive governance with risk, legal, compliance, and controls partners by embedding approvals, transparency, segregation of duties, and auditability into workflows
• Manage cross functional dependencies, risks, and decisions across multiple workstreams, proactively unblocking teams and escalating when needed
• Lead agile execution rhythms including planning, grooming, demos, and retrospectives to enable iterative delivery and stakeholder alignment
• Produce executive ready roadmap updates, milestone readouts, risk and issue narratives, and decision asks for senior stakeholders
• Support rollout and change management through enablement materials, adoption tracking, and feedback loops that inform iteration and continuous improvement

Required qualifications, capabilities, and skills 

• Five or more years of related experience in product ownership, program delivery, marketing operations, marketing technology, business analysis, or adjacent roles in a cross functional environment
• Demonstrated end to end product ownership experience including problem definition, requirements, backlog management, delivery, rollout, and measurement
• Proven ability to thrive in ambiguity, create structure, and drive outcomes across a highly matrixed organization with multiple stakeholders
• Strong written and verbal communication skills, including creating senior leader level presentations and concise status narratives
• Analytical mindset with experience defining success measures and using data to prioritize, measure impact, and guide iteration
• Strong working knowledge of agile delivery practices and common collaboration tools used for backlog and sprint management
• Ability to manage dependencies, risks, and tradeoffs, and to drive timely decisions across teams
• Ability to partner effectively across marketing, technology, design, data, operations, and control functions

Preferred qualifications, capabilities, and skills 

• Experience with campaign orchestration, workflow automation, or intake to activation execution workflows
• Familiarity with workflow modeling concepts such as state based workflows and exception management
• Experience embedding controls into product workflows, including approvals, audit trails, evidence capture, and segregation of duties in regulated environments
• Exposure to reusable marketing building blocks such as offers, audiences, content, and journeys, and the role of structured metadata
• Experience partnering with engineering on integrations and operational tooling such as notifications, dashboards, service level monitoring, and error handling
• Interest in automation and AI assisted workflows with human oversight, including governance and risk considerations