Product Manager
Abbott Laboratories
3 days ago
Contract
On-site
Alameda, California, United States
$61.39 - $66.80 USD hourly
Product Manager
Location: Alameda, CA 94502
Duration: 12+ Months
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Location: Alameda, CA 94502
Duration: 12+ Months
- Works directly with cross functional team of the organization to develop marketing programs and tools that will help champion and drive internal adoption of our brand foundations to provide a cohesive customer experience across all the different touchpoints.
- This person needs to have previous experience defining execution plans that connect with a larger strategic context. Needs to understand how to translate brand foundations like Purpose, Personality, Principles and Value Proposition into tactical executions for internal and external customers. Has experience partnering with different cross-functional teams across the organization.
- Supports the development of resources that guide internal teams on how to effectively bring to life the brand experience
- Guides and drives adoption of the the brand visual identity and voice across all the different cross functional and international marketing teams
- Work-cross functionally to align key stakeholders, including legal, regulatory, compliance and commercial teams.
- Help teams adhere brand guidelines in their team processes
- Serve as a consultant for cross functional teams to help adhere to brand foundations in different initiatives
- Partners with internal communication and events team to ensure alignment on brand representation
- Partners with Corporate Marketing to ensure alignment with the Client corporate brand
- Partners with Trademark on renewals and new registrations
- Bachelor s Degree with at least 4 years experience, in marketing or brand strategy, or MBA with 3 years of related experience.
- 4+ years experience in brand marketing
- Proven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makers
- Strong negotiation skills, with an emphasis on driving partner value
- Strong collaborator who can build relationships across the organization
- Ability to context switch and ramp up quickly on new topics
- Clear communication, structured thinking, organization, and project management skills
- Experience working for customer experience, brand building centric companies
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