We are seeking a local candidate for this role! This position offers a flexible, hybrid schedule with availability to work from home on Monday and Friday.
The Business Development Product Manager is responsible for assisting with the analysis, operations and growth of the Company’s card programs, including its existing credit card program called The Bullion Card and any new credit and debit card programs. The candidate must be comfortable working with large data sets and complex financial models.
The day in the life of a Business Development Product Manager...
- Analyze trends in The Bullion Card customer onboarding journey, from card application, to bank approval, to card activation, to spend on a card. Make recommendations to get customers further down the funnel / journey.
-
Understand and evaluate customer behavior, including:
- Behavior before and after getting The Bullion Card.
- Behavior of recently approved cardholders and long-term approved cardholders.
- How The Bullion Card customers differ from other customers.
- Card spend on the Company’s platforms and off of the Company’s platforms.
- How customers redeem points, including frequency of redemption and size of redemption.
- Understand and analyze various credit card customer cohorts and how each cohort contributes to the Company’s bottom line profitability. Calculate and monitor lifetime value (LTV) for each cohort.
- Determine how various promotions, such as a signup bonus, 0% APR, holiday promotions, etc. drive customer behavior and bottom-line Company profitability. Work with Marketing team and bank partner to launch new promotions.
- Evaluate how card programs and card rewards can be integrated into the company’s overall loyalty program. Quantify how The Bullion Card affects loyalty and customer retention.
- Work with Marketing and IT teams to make improvements to the overall Bullion Card customer experience on APMEX.com, the APMEX mobile app, OneGold.com and the OneGold mobile app.
- Build relationships with internal departments and bank partner.
- Work with external vendors including banks, payment processors, networks and card production companies to explore launching new card products.
Other Qualities of a Business Development Product Manager:
- Communication: Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills.
- Dependability: Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements.
- Initiative: Tackles problems and takes independent action, seeks out new responsibilities, acts on opportunities, generates new ideas, practices self-development.
- Results Focus: Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes
obstacles, accepts accountability, sets standards and responsibilities, provides leadership/motivation.
- Quality: Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems
APMEX is a multibillion-dollar ecommerce company that is the leader in Precious Metals. Our employees love our values and culture. Our APMEX team is large enough to get the job done better than anyone else in the industry, while being small enough to listen to, and care, about our employees. Without their dedication, APMEX would not continue to be named the #1 Specialty eRetailer by Internet Retailer Magazine! Come see why APMEX was "Voted as one of the Best Places to Work in Oklahoma!" and one of the Top Workplaces by the Oklahoman. Join the team today!